The chilling horror that will blow away the scorching heat begins.

The immersive horror experience exhibition based on the legendary horror film series The Conjuring, titled “The Conjuring Universe Tour,” will open on July 26th in South Korea.

As the heatwave continues across the country, why not cool off with a spine-chilling horror experience?

Warner Bros. Discovery Global Experiences, Sunny Side Up Entertainment and INCUBASE Studio will soon be launching The Conjuring Universe Tour, an immersive horror experience based on the legendary horror movie series The Conjuring. The experience will open on July 26th at DUEX Hongdae Hall 1 in Hongdae.

The Conjuring Universe Tour is inspired by iconic scenes from New Line Cinema’s most successful franchise, The Conjuring, Annabelle, and The Nun films.  After receiving enthusiastic responses in Malaysia, Taiwan, and Thailand, The Conjuring Universe Tour is finally coming to Korea this summer to meet its fans.

As an experience inspired by the films, visitors enter in groups based on their arrival order and begin by watching an introductory video about The Conjuring Universe in an old movie theater.

As if following in the footsteps of the Warrens—the real-life paranormal investigators and central figures in the films—guests explore walk-through sets meticulously recreating scenes inspired by the films such as The Carta Monastery from The Nun, The Warrens’ Artifact Room from The Conjuring films, the doll workshop where Annabelle was created in Annabelle Comes Home, the Hodgson family’s haunted living room.

During the tour, visitors will encounter iconic figures like the cursed doll Annabelle and the demonic nun Valak, as well as live actors in costume lurking throughout the space, ready to deliver unexpected scares at any moment.

Motion-triggered props, eerie sound effects, and chilling lighting further enhance the experience, making visitors feel as though they've stepped right into The Conjuring Universe.

Following the tour, guests can enjoy a café, a themed goods shop, and a photo booth.

Guests can try fear-inspired The “Annabelle ‘HER SOUL’ Parfait” topped with the “Miss Me?” cookie featured, and “Valak’s Finger Cookies,” which resemble the demon nun’s fingers—adding extra enjoyment beyond the experience itself. 

Limited edition goods such as T-shirts, keyrings, bags, coasters, umbrellas, can badges, mugs, playing cards, and life-sized Annabelle dolls will be sold, along with a horror-themed 4-cut photo(Photo Frame) booth for guests to capture their experience.

All visitors will receive a special gift. Two types of hand fans featuring either Annabelle or Valak will be given out at random.

The Conjuring Universe Tour will run from July 26 to October 19 at DUEX Hongdae Hall 1, located near Hongdae Ipgu Station. The exhibition operates on a date and time reservation system, so advance online booking is recommended.

< The Conjuring Universe Tour Malaysia Exhibition >

< The Conjuring Universe Tour Malaysia Exhibition >

< The Conjuring Universe Tour Malaysia Exhibition >

[Exhibition Overview]

- Title: The Conjuring Universe Tour

- Period: July 26 (Sat) – October 19 (Sun), 2025 / Open daily

- Venue: DUEX Hongdae Hall 1 (B3F, LC Tower, Exit 4, Hongik Univ. Station)

- Age Requirement: Admission for ages 13 and up (born in 2012 or earlier)